P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 15, Issue 1, 2005January 01, 2005 CDT
Moving Toward Action: How Consumers Think About a New Behavior
Moving Toward Action: How Consumers Think About a New Behavior
JULIE FITZMAURICE,
FITZMAURICE, J. (2005). Moving toward action: How consumers think about a new behavior. Marketing Management Journal, 15(1), 81–94. https://doi.org/10.63963/001c.150875