P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 17, Issue 2, 2007January 01, 2007 CDT
Developing and Managing Relational Market-Based Assets in Professional Services: Client Relationships in Management Consultancy
Developing and Managing Relational Market-Based Assets in Professional Services: Client Relationships in Management Consultancy
KALIPSO M. KARANTINOU, MARGARET K. HOGG,
KARANTINOU, K. M., & HOGG, M. K. (2007). Developing and managing relational market-based assets in professional services: Client relationships in management consultancy. Marketing Management Journal, 17(2), 16–39. https://doi.org/10.63963/001c.150917