P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 17, Issue 2, 2007January 01, 2007 CDT
The Impact of EU Accession on Marketing Management in Romania
The Impact of EU Accession on Marketing Management in Romania
ANDREW R. THOMAS, NICOLAE-ALEXANDRU POP,
Articles in Vol. 17, Issue 2, 2007
Vol. 17, Issue 2, 2007
- Underground Economy and Marketing Exchange: A Macro PerspectiveHAERAN JAEMATTHEW T. SEEVERSJULE B. GASSENHEIMER
- Developing and Managing Relational Market-Based Assets in Professional Services: Client Relationships in Management ConsultancyKALIPSO M. KARANTINOUMARGARET K. HOGG
- Conceptualizing Business Intelligence ArchitectureMOHAMMAD SHARIATROSCOE HIGHTOWER
- Consumers’ Response to Foreign Made Products: The Effect of Product Category InvolvementKHALED ABOULNASR
- Correlates of Brand Loyalty in the Service Sector: The Case of a “New” TeamKENNETH C. SCHNEIDERDENNIS N. BRISTOW
- E-trust: Empirical Insights Into Influential AntecedentsRAMENDRA THAKURJOHN H. SUMMEY
- Technology Readiness and Propensity of Cell Phone Users to Subscribe to Commercial Messaging ServicesKITTIPONG SOPHONTHUMMAPHARNGEORGE TESAR
- A Conceptual Framework of Influences on Fantasy Sports ConsumptionDONALD P. ROYBENJAMIN D. GOSS
- Imagination in MarketingSUNIL EREVELLESVERONICA HORTONNOBUYUKI FUKAWA
- International Diffusion Research: A Propositional Inventory for Future ResearchDEBORAH OWENSJESSICA KOCAJDOUGLAS R. HAUSKNECHT
- The Impact of Equity Sensitivity and Pay Fairness on Marketing Managers’ Job Satisfaction, Organizational Commitment and Turnover IntentionsJAMES DECONINCKDUANE BACHMANN
- Selling Automobiles at Retail: Is Empathy Important?DAVID G. SPAULDINGRICHARD E. PLANK
- Exploring Sales Manager Quota Failure From an Ethical PerspectiveCHARLES H. SCHWEPKERDAVID J. GOOD
- Vulnerability to Post Contractual Opportunism in Supply Chain Co-Operative ExchangeSUSAN B. GRANT
- The Supply Chain and Its Management: Should We Be Thinking Loops Not Lines?ELAINE S. POTOKERRACHAEL SOUCIENAVNEET JAIN
- The Impact of EU Accession on Marketing Management in RomaniaANDREW R. THOMASNICOLAE-ALEXANDRU POP
THOMAS, A. R., & POP, N.-A. (2007). The impact of EU accession on marketing management in Romania. Marketing Management Journal, 17(2), 202–209. https://doi.org/10.63963/001c.150931