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P-ISSN 1534-973X
E-ISSN 2329-9762
Research Article
Vol. 17, Issue 2, 2007January 01, 2007 CDT

Selling Automobiles at Retail: Is Empathy Important?

DAVID G. SPAULDING, RICHARD E. PLANK,
Copyright Logoccby-4.0 • https://doi.org/10.63963/001c.150926

Articles in Vol. 17, Issue 2, 2007

Vol. 17, Issue 2, 2007
  • Underground Economy and Marketing Exchange: A Macro Perspective
    HAERAN JAEMATTHEW T. SEEVERSJULE B. GASSENHEIMER
  • Developing and Managing Relational Market-Based Assets in Professional Services: Client Relationships in Management Consultancy
    KALIPSO M. KARANTINOUMARGARET K. HOGG
  • Conceptualizing Business Intelligence Architecture
    MOHAMMAD SHARIATROSCOE HIGHTOWER
  • Consumers’ Response to Foreign Made Products: The Effect of Product Category Involvement
    KHALED ABOULNASR
  • Correlates of Brand Loyalty in the Service Sector: The Case of a “New” Team
    KENNETH C. SCHNEIDERDENNIS N. BRISTOW
  • E-trust: Empirical Insights Into Influential Antecedents
    RAMENDRA THAKURJOHN H. SUMMEY
  • Technology Readiness and Propensity of Cell Phone Users to Subscribe to Commercial Messaging Services
    KITTIPONG SOPHONTHUMMAPHARNGEORGE TESAR
  • A Conceptual Framework of Influences on Fantasy Sports Consumption
    DONALD P. ROYBENJAMIN D. GOSS
  • Imagination in Marketing
    SUNIL EREVELLESVERONICA HORTONNOBUYUKI FUKAWA
  • International Diffusion Research: A Propositional Inventory for Future Research
    DEBORAH OWENSJESSICA KOCAJDOUGLAS R. HAUSKNECHT
  • The Impact of Equity Sensitivity and Pay Fairness on Marketing Managers’ Job Satisfaction, Organizational Commitment and Turnover Intentions
    JAMES DECONINCKDUANE BACHMANN
  • Selling Automobiles at Retail: Is Empathy Important?
    DAVID G. SPAULDINGRICHARD E. PLANK
  • Exploring Sales Manager Quota Failure From an Ethical Perspective
    CHARLES H. SCHWEPKERDAVID J. GOOD
  • Vulnerability to Post Contractual Opportunism in Supply Chain Co-Operative Exchange
    SUSAN B. GRANT
  • The Supply Chain and Its Management: Should We Be Thinking Loops Not Lines?
    ELAINE S. POTOKERRACHAEL SOUCIENAVNEET JAIN
  • The Impact of EU Accession on Marketing Management in Romania
    ANDREW R. THOMASNICOLAE-ALEXANDRU POP
Marketing Management Journal
SPAULDING, D. G., & PLANK, R. E. (2007). Selling automobiles at retail: Is empathy important? Marketing Management Journal, 17(2), 142–155. https://doi.org/10.63963/001c.150926
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