P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 18, Issue 2, 2008January 01, 2008 CDT
Understanding B2C Brand Alliances Between Manufacturers and Suppliers
Understanding B2C Brand Alliances Between Manufacturers and Suppliers
SUNIL EREVELLES, VERONICA HORTON, NOBUYUKI FUKAWA,
EREVELLES, S., HORTON, V., & FUKAWA, N. (2008). Understanding B2C brand alliances between manufacturers and suppliers. Marketing Management Journal, 18(2), 32–46. https://doi.org/10.63963/001c.150944