P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 18, Issue 2, 2008January 01, 2008 CDT
Understanding B2C Brand Alliances Between Manufacturers and Suppliers
Understanding B2C Brand Alliances Between Manufacturers and Suppliers
SUNIL EREVELLES, VERONICA HORTON, NOBUYUKI FUKAWA,
Articles in Vol. 18, Issue 2, 2008
Vol. 18, Issue 2, 2008
- A Re-Inquiry of Hofstede’s Cultural Dimensions: A Call for 21st Century Cross-Cultural ResearchLINDA M. ORRWILLIAM J. HAUSER
- Technology Readiness and the Likelihood to Use Self-Service Technology: Chinese vs. American ConsumersKEVIN M. ELLIOTTJUAN (GLORIA) MENGMARK C. HALL
- Understanding B2C Brand Alliances Between Manufacturers and SuppliersSUNIL EREVELLESVERONICA HORTONNOBUYUKI FUKAWA
- Consumer Acceptance of Technology Products: The Impact of Tactical Selling ApproachesMICHAEL T. ELLIOTTFRANK Q. FU
- Intraorganizational Knowledge Sharing Among Key Account Salespeople: The Impact on Buyer SatisfactionMICHELLE D. STEWARD
- The Impact of Governance on the Development of Trust in Buyer-Seller RelationshipsEDWARD O’DONNELLMICHAEL L. MALLINMICHAEL Y. HU
- Predictive Validity of a Behavioral Interview TechniqueGARY C. OLIPHANTKATHARINE HANSENBECKY J. OLIPHANT
- The Impact of Cognitive Age on Seniors’ LifestylesRAJESH IYERTIMOTHY H. REISENWITZJACQUELINE K. EASTMAN
- Service Quality and Customer Satisfaction: An Empirical Investigation in Indian Mobile Telecommunications ServicesABDOLREZA ESHGHISANJIT KUMAR ROYSHIRSHENDU GANGULI
- An Examination of the Validity of the Downs and Hazen Communication Satisfaction QuestionnaireJIM DECONINCKJULIE JOHNSONJAMES BUSBINFRANK LOCKWOOD
- Enhancing Stimulus Integration in a Consumer Information Processing System: A Theoretical FoundationBRAD D. CARLSONMARGARET A. WHITE
- Does Source Credibility Affect How Credit Cards Are Marketed to College Students?KENNETH E. CLOWKAREN E. JAMESSARAH STANELY
- The Influence of Kelo v. City of New London, Connecticut on the Use of Eminent Domain in Place Marketing and Economic DevelopmentGEOFFREY T. STEWARTJERILYN BOWIE-HILLANNE K. KEATYRAJESH SRIVASTAVA
EREVELLES, S., HORTON, V., & FUKAWA, N. (2008). Understanding B2C brand alliances between manufacturers and suppliers. Marketing Management Journal, 18(2), 32–46. https://doi.org/10.63963/001c.150944