P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 18, Issue 2, 2008January 01, 2008 CDT
Does Source Credibility Affect How Credit Cards Are Marketed to College Students?
Does Source Credibility Affect How Credit Cards Are Marketed to College Students?
KENNETH E. CLOW, KAREN E. JAMES, SARAH STANELY,
CLOW, K. E., JAMES, K. E., & STANELY, S. (2008). Does source credibility affect how credit cards are marketed to college students? Marketing Management Journal, 18(2), 168–178. https://doi.org/10.63963/001c.150962