P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 18, Issue 2, 2008January 01, 2008 CDT
The Impact of Governance on the Development of Trust in Buyer-Seller Relationships
The Impact of Governance on the Development of Trust in Buyer-Seller Relationships
EDWARD O’DONNELL, MICHAEL L. MALLIN, MICHAEL Y. HU,
O’DONNELL, E., MALLIN, M. L., & HU, M. Y. (2008). The impact of governance on the development of trust in buyer-seller relationships. Marketing Management Journal, 18(2), 76–92. https://doi.org/10.63963/001c.150947