P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 18, Issue 2, 2008January 01, 2008 CDT
Technology Readiness and the Likelihood to Use Self-Service Technology: Chinese vs. American Consumers
Technology Readiness and the Likelihood to Use Self-Service Technology: Chinese vs. American Consumers
KEVIN M. ELLIOTT, JUAN (GLORIA) MENG, MARK C. HALL,
ELLIOTT, K. M., MENG, J. (GLORIA), & HALL, M. C. (2008). Technology readiness and the likelihood to use self-service technology: Chinese vs. American consumers. Marketing Management Journal, 18(2), 20–31. https://doi.org/10.63963/001c.150946