P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 19, Issue 1, 2009January 01, 2009 CDT
Romanian Consumers’ Perceptions and Attitudes Toward Online Advertising
Romanian Consumers’ Perceptions and Attitudes Toward Online Advertising
YING WANG, TIMOTHY J. WILKINSON, NICOLAE AL. POP, SEBASTIAN A. VADUVA,
Articles in Vol. 19, Issue 1, 2009
Vol. 19, Issue 1, 2009
- Exploring the Reciprocal Effect of Negative Information of Brand Extensions on Parent BrandLIN ZHANGRONALD D. TAYLOR
- Competency Codes: Marketing Management for the Digital FutureE. VINCENT CARTER
- A Typology of Coordination Strategies Employed by Business-To-Business SalespeopleMICHELLE D. STEWARD
- Retail Sales Training: Activities and Effects on Job Satisfaction, Organizational Commitment, Turnover and Customer-OrientationLINDA S. PETTIJOHNCHARLES E. PETTIJOHNA. J. TAYLOR
- On Thin Ice? Labor/management Relations in U.S. Professional SportsJULIE HIGGINSSUSAN H. DEFAGO
- Romanian Consumers’ Perceptions and Attitudes Toward Online AdvertisingYING WANGTIMOTHY J. WILKINSONNICOLAE AL. POPSEBASTIAN A. VADUVA
- Conditions in Russia and Their Effects on Entry Mode Decisions of Multinational Manufacturing Enterprises: A Qualitative Study Identifying Issues for Further Research in the Area of Country Conditions and Their Impact on Entry ModeALEX KOUZNETSOVASHELEY JONES
- Evaluations of Foreign-Made Products in a Limited Choice Environment: A Replication and Extension of the Direct Mediation ModelJEEN-SU LIMWILLIAM K. DARLEY
- Examining a Model of Understanding Customer Value and Satisfaction DataMICHAEL S. GARVERZACHARY WILLIAMS
- Online Auction Fraud and eBayRONALD J. BAUERLY
WANG, Y., WILKINSON, T. J., POP, N. AL., & VADUVA, S. A. (2009). Romanian consumers’ perceptions and attitudes toward online advertising. Marketing Management Journal, 19(1), 73–83. https://doi.org/10.63963/001c.150973