P-ISSN 1534-973X
E-ISSN 2329-9762
Articles in Vol. 19, Issue 1, 2009
Vol. 19, Issue 1, 2009
- Exploring the Reciprocal Effect of Negative Information of Brand Extensions on Parent BrandLIN ZHANGRONALD D. TAYLOR
- Competency Codes: Marketing Management for the Digital FutureE. VINCENT CARTER
- A Typology of Coordination Strategies Employed by Business-To-Business SalespeopleMICHELLE D. STEWARD
- Retail Sales Training: Activities and Effects on Job Satisfaction, Organizational Commitment, Turnover and Customer-OrientationLINDA S. PETTIJOHNCHARLES E. PETTIJOHNA. J. TAYLOR
- On Thin Ice? Labor/management Relations in U.S. Professional SportsJULIE HIGGINSSUSAN H. DEFAGO
- Romanian Consumers’ Perceptions and Attitudes Toward Online AdvertisingYING WANGTIMOTHY J. WILKINSONNICOLAE AL. POPSEBASTIAN A. VADUVA
- Conditions in Russia and Their Effects on Entry Mode Decisions of Multinational Manufacturing Enterprises: A Qualitative Study Identifying Issues for Further Research in the Area of Country Conditions and Their Impact on Entry ModeALEX KOUZNETSOVASHELEY JONES
- Evaluations of Foreign-Made Products in a Limited Choice Environment: A Replication and Extension of the Direct Mediation ModelJEEN-SU LIMWILLIAM K. DARLEY
- Examining a Model of Understanding Customer Value and Satisfaction DataMICHAEL S. GARVERZACHARY WILLIAMS
- Online Auction Fraud and eBayRONALD J. BAUERLY
BAUERLY, R. J. (2009). Online auction fraud and eBay. Marketing Management Journal, 19(1), 134–143. https://doi.org/10.63963/001c.150977