P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 22, Issue 2, 2012January 01, 2012 CDT
Purchase Professionals’ Cynicism About Cooperating With Suppliers: Does It Impact Top Management Efforts to Induce Relational Behaviors in Buyer-Supplier Relationships?
Purchase Professionals’ Cynicism About Cooperating With Suppliers: Does It Impact Top Management Efforts to Induce Relational Behaviors in Buyer-Supplier Relationships?
PRABAKAR KOTHANDARAMAN, RAJ AGNIHOTRI,
KOTHANDARAMAN, P., & AGNIHOTRI, R. (2012). Purchase professionals’ cynicism about cooperating with suppliers: Does it impact top management efforts to induce relational behaviors in buyer-supplier relationships? Marketing Management Journal, 22(2), 1–18. https://doi.org/10.63963/001c.151053