P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 22, Issue 2, 2012January 01, 2012 CDT
Self-perceived Brand Relevance of and Satisfaction With Social Media
Self-perceived Brand Relevance of and Satisfaction With Social Media
KIMBERLY M. JUDSON, P. RAJ DEVASAGAYAM, CHERYL L. BUFF,
Articles in Vol. 22, Issue 2, 2012
Vol. 22, Issue 2, 2012
- Purchase Professionals’ Cynicism About Cooperating With Suppliers: Does It Impact Top Management Efforts to Induce Relational Behaviors in Buyer-Supplier Relationships?PRABAKAR KOTHANDARAMANRAJ AGNIHOTRI
- Consumer Values and the Tendency to Use the Brand Name in Purchase Decisions: A Comparison Between Spain and RussiaFRANCISCO JOSÉ SARABIA-SÁNCHEZLIUDMILA IVANOVNA OSTROVSKAYA
- A Generational Comparison of Economic-Based and War-Based Consumer Animosity: The Cases of U.S. Consumer Animosity Towards China and VietnamJOSEPH P. LITTLEK. CHRIS COXELDON L. LITTLE
- Consumers’ Use of Blogs as Product Information Sources: From Need-For-Cognition PerspectiveMARIKO MORIMOTOCARRIE S. TRIMBLE
- Improving Sales Performance With Self-Directed LearningSTEFANIE L. BOYERANDREW B. ARTISPAUL J. SOLOMONDAVID E. FLEMING
- An Exploratory Study of Social Media in Business-To-Business Selling: Salesperson Characteristics, Activities and PerformanceROBERTA J. SCHULTZCHARLES H. SCHWEPKERDAVID J. GOOD
- Multivariate Time Series Use for the Measurement of Social Media EffectsGARY B. WILCOXKYUNGOK KACY KIM
- Digital and Social Media Marketing Usage in B2B Industrial SectionJOEL JÄRVINENAARNE TOLLINENHEIKKI KARJALUOTOCHANAKA JAYAWARDHENA
- Social Media and the Sales Force: The Importance of Intra-Organizational Cooperation and Training on PerformanceMARK D. GROZAROBERT M. PETERSONURSULA Y. SULLIVANVIJAYKUMAR KRISHNAN
- Self-perceived Brand Relevance of and Satisfaction With Social MediaKIMBERLY M. JUDSONP. RAJ DEVASAGAYAMCHERYL L. BUFF
JUDSON, K. M., DEVASAGAYAM, P. R., & BUFF, C. L. (2012). Self-perceived brand relevance of and satisfaction with social media. Marketing Management Journal, 22(2), 131–144. https://doi.org/10.63963/001c.151061