P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 22, Issue 2, 2012January 01, 2012 CDT
Self-perceived Brand Relevance of and Satisfaction With Social Media
Self-perceived Brand Relevance of and Satisfaction With Social Media
KIMBERLY M. JUDSON, P. RAJ DEVASAGAYAM, CHERYL L. BUFF,
JUDSON, K. M., DEVASAGAYAM, P. R., & BUFF, C. L. (2012). Self-perceived brand relevance of and satisfaction with social media. Marketing Management Journal, 22(2), 131–144. https://doi.org/10.63963/001c.151061