P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 22, Issue 2, 2012January 01, 2012 CDT
Digital and Social Media Marketing Usage in B2B Industrial Section
Digital and Social Media Marketing Usage in B2B Industrial Section
JOEL JÄRVINEN, AARNE TOLLINEN, HEIKKI KARJALUOTO, CHANAKA JAYAWARDHENA,
Articles in Vol. 22, Issue 2, 2012
Vol. 22, Issue 2, 2012
- Purchase Professionals’ Cynicism About Cooperating With Suppliers: Does It Impact Top Management Efforts to Induce Relational Behaviors in Buyer-Supplier Relationships?PRABAKAR KOTHANDARAMANRAJ AGNIHOTRI
- Consumer Values and the Tendency to Use the Brand Name in Purchase Decisions: A Comparison Between Spain and RussiaFRANCISCO JOSÉ SARABIA-SÁNCHEZLIUDMILA IVANOVNA OSTROVSKAYA
- A Generational Comparison of Economic-Based and War-Based Consumer Animosity: The Cases of U.S. Consumer Animosity Towards China and VietnamJOSEPH P. LITTLEK. CHRIS COXELDON L. LITTLE
- Consumers’ Use of Blogs as Product Information Sources: From Need-For-Cognition PerspectiveMARIKO MORIMOTOCARRIE S. TRIMBLE
- Improving Sales Performance With Self-Directed LearningSTEFANIE L. BOYERANDREW B. ARTISPAUL J. SOLOMONDAVID E. FLEMING
- An Exploratory Study of Social Media in Business-To-Business Selling: Salesperson Characteristics, Activities and PerformanceROBERTA J. SCHULTZCHARLES H. SCHWEPKERDAVID J. GOOD
- Multivariate Time Series Use for the Measurement of Social Media EffectsGARY B. WILCOXKYUNGOK KACY KIM
- Digital and Social Media Marketing Usage in B2B Industrial SectionJOEL JÄRVINENAARNE TOLLINENHEIKKI KARJALUOTOCHANAKA JAYAWARDHENA
- Social Media and the Sales Force: The Importance of Intra-Organizational Cooperation and Training on PerformanceMARK D. GROZAROBERT M. PETERSONURSULA Y. SULLIVANVIJAYKUMAR KRISHNAN
- Self-perceived Brand Relevance of and Satisfaction With Social MediaKIMBERLY M. JUDSONP. RAJ DEVASAGAYAMCHERYL L. BUFF
JÄRVINEN, J., TOLLINEN, A., KARJALUOTO, H., & JAYAWARDHENA, C. (2012). Digital and social media marketing usage in B2B industrial section. Marketing Management Journal, 22(2), 102–117. https://doi.org/10.63963/001c.151060