P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 23, Issue 2, 2013January 01, 2013 CDT
Organizational Structure and Intra-Firm Innovation Diffusion
Organizational Structure and Intra-Firm Innovation Diffusion
RICHARLD L. FLIGHT, RICHARD J. PALMER,
Articles in Vol. 23, Issue 2, 2013
Vol. 23, Issue 2, 2013
- An Exploratory Study of the Role of Neutralization on Ethical Intentions Among SalespeopleMICHAEL L. MALLINLAURA SERVIERE-MUNOZ
- The Antecedents of Satisfaction for Facebook "Likers" Bunker, Rajendran and CorbinMATTHEW P. BUNKERKN. RAJENDRANSTEVEN B. CORBIN
- Organizational Structure and Intra-Firm Innovation DiffusionRICHARLD L. FLIGHTRICHARD J. PALMER
- The Impact of Visual Structure Complexity on Ad Liking, Elaboration and ComprehensionVIVEK MADUPUSANDIPAN SENSAMPATH RANGANATHAN
- Substitute or Complement? Fantasy Football and NFL FandomBRENDAN DWYERJORIS DRAYERGREG GREENHALGHCARRIE W. LECROM
- The Moderating Role of Attitude in Consumers’ Service AssessmentsBRIAN L. BOURDEAUMICHAEL K. BRADYJ. JOSEPH CRONINASTRID K. KEELCLAY M. VOORHEES
- Current Perceptions, Prominence and Prevalence of Sustainability in the Marketing CurriculumDEBBIE DELONGMAGGIE MCDERMOTT
- Searching for the Origins of Consumer Ethics: Bridging the Gap Between Intuitive Values and Consumer Ethical JudgmentsJOHN CHERRYJAMES CALDWELL
- Consumers’ Awareness of Sustainable FashionDONG SHENJOSEPH RICHARDSFENG LIU
FLIGHT, R. L., & PALMER, R. J. (2013). Organizational structure and intra-firm innovation diffusion. Marketing Management Journal, 23(2), 35–57. https://doi.org/10.63963/001c.151063