P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 23, Issue 2, 2013January 01, 2013 CDT
Substitute or Complement? Fantasy Football and NFL Fandom
Substitute or Complement? Fantasy Football and NFL Fandom
BRENDAN DWYER, JORIS DRAYER, GREG GREENHALGH, CARRIE W. LECROM,
DWYER, B., DRAYER, J., GREENHALGH, G., & LECROM, C. W. (2013). Substitute or complement? Fantasy football and NFL fandom. Marketing Management Journal, 23(2), 71–85. https://doi.org/10.63963/001c.151066