P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 23, Issue 2, 2013January 01, 2013 CDT
The Impact of Visual Structure Complexity on Ad Liking, Elaboration and Comprehension
The Impact of Visual Structure Complexity on Ad Liking, Elaboration and Comprehension
VIVEK MADUPU, SANDIPAN SEN, SAMPATH RANGANATHAN,
Articles in Vol. 23, Issue 2, 2013
Vol. 23, Issue 2, 2013
- An Exploratory Study of the Role of Neutralization on Ethical Intentions Among SalespeopleMICHAEL L. MALLINLAURA SERVIERE-MUNOZ
- The Antecedents of Satisfaction for Facebook "Likers" Bunker, Rajendran and CorbinMATTHEW P. BUNKERKN. RAJENDRANSTEVEN B. CORBIN
- Organizational Structure and Intra-Firm Innovation DiffusionRICHARLD L. FLIGHTRICHARD J. PALMER
- The Impact of Visual Structure Complexity on Ad Liking, Elaboration and ComprehensionVIVEK MADUPUSANDIPAN SENSAMPATH RANGANATHAN
- Substitute or Complement? Fantasy Football and NFL FandomBRENDAN DWYERJORIS DRAYERGREG GREENHALGHCARRIE W. LECROM
- The Moderating Role of Attitude in Consumers’ Service AssessmentsBRIAN L. BOURDEAUMICHAEL K. BRADYJ. JOSEPH CRONINASTRID K. KEELCLAY M. VOORHEES
- Current Perceptions, Prominence and Prevalence of Sustainability in the Marketing CurriculumDEBBIE DELONGMAGGIE MCDERMOTT
- Searching for the Origins of Consumer Ethics: Bridging the Gap Between Intuitive Values and Consumer Ethical JudgmentsJOHN CHERRYJAMES CALDWELL
- Consumers’ Awareness of Sustainable FashionDONG SHENJOSEPH RICHARDSFENG LIU
MADUPU, V., SEN, S., & RANGANATHAN, S. (2013). The impact of visual structure complexity on ad liking, elaboration and comprehension. Marketing Management Journal, 23(2), 58–70. https://doi.org/10.63963/001c.151065