P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 23, Issue 2, 2013January 01, 2013 CDT
The Impact of Visual Structure Complexity on Ad Liking, Elaboration and Comprehension
The Impact of Visual Structure Complexity on Ad Liking, Elaboration and Comprehension
VIVEK MADUPU, SANDIPAN SEN, SAMPATH RANGANATHAN,
MADUPU, V., SEN, S., & RANGANATHAN, S. (2013). The impact of visual structure complexity on ad liking, elaboration and comprehension. Marketing Management Journal, 23(2), 58–70. https://doi.org/10.63963/001c.151065