P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 6, Issue 2, 1996January 01, 1996 CDT
The Role of Moral Obligations to Stakeholders in Ethical Marketing Decision Making
The Role of Moral Obligations to Stakeholders in Ethical Marketing Decision Making
JAMES M. STEARNS, JOHN R. WALTON, CHARLES T. CRESPY, JAN WILLEM BOL,
Articles in Vol. 6, Issue 2, 1996
Vol. 6, Issue 2, 1996
- Pricing Under Conditions of Environmental Turbulence: A Conceptual and Empirical AssessmentMICHAEL H. MORRISRAMON A. AVILALEYLAND F. PITT
- A Typology of Marketing Strategy Behaviors: Understanding Why Marketing Strategies Turn Out the Way They DoHEMANT C. SASHITTALDAVID WILEMON
- The Role of Moral Obligations to Stakeholders in Ethical Marketing Decision MakingJAMES M. STEARNSJOHN R. WALTONCHARLES T. CRESPYJAN WILLEM BOL
- Demographic Predictors of Country-Of-Origin Tendencies: A Luxury Sedan ExampleWILLIAM T. NEESEG. TOMAS M. HULT
- The Evaluative Criteria of the Elderly in a Retail Experience: Product-related vs. Store-Related FactorsBRUCE D. KEILLORR. STEPHEN PARKERROBERT C. ERFFMEYER
- Measuring Perceived Value: Scale Development and Research Findings From a Consumer SurveyS. PRASAD KANTAMNENIKEVIN R. COULSON
- Developing Benchmarks for Evaluating Faculty ResearchGARY W. WHITEJON M. HAWES
STEARNS, J. M., WALTON, J. R., CRESPY, C. T., & BOL, J. W. (1996). The role of moral obligations to stakeholders in ethical marketing decision making. Marketing Management Journal, 6(2), 34–47. https://doi.org/10.63963/001c.150683