P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 6, Issue 2, 1996January 01, 1996 CDT
A Typology of Marketing Strategy Behaviors: Understanding Why Marketing Strategies Turn Out the Way They Do
A Typology of Marketing Strategy Behaviors: Understanding Why Marketing Strategies Turn Out the Way They Do
HEMANT C. SASHITTAL, DAVID WILEMON,
Articles in Vol. 6, Issue 2, 1996
Vol. 6, Issue 2, 1996
- Pricing Under Conditions of Environmental Turbulence: A Conceptual and Empirical AssessmentMICHAEL H. MORRISRAMON A. AVILALEYLAND F. PITT
- A Typology of Marketing Strategy Behaviors: Understanding Why Marketing Strategies Turn Out the Way They DoHEMANT C. SASHITTALDAVID WILEMON
- The Role of Moral Obligations to Stakeholders in Ethical Marketing Decision MakingJAMES M. STEARNSJOHN R. WALTONCHARLES T. CRESPYJAN WILLEM BOL
- Demographic Predictors of Country-Of-Origin Tendencies: A Luxury Sedan ExampleWILLIAM T. NEESEG. TOMAS M. HULT
- The Evaluative Criteria of the Elderly in a Retail Experience: Product-related vs. Store-Related FactorsBRUCE D. KEILLORR. STEPHEN PARKERROBERT C. ERFFMEYER
- Measuring Perceived Value: Scale Development and Research Findings From a Consumer SurveyS. PRASAD KANTAMNENIKEVIN R. COULSON
- Developing Benchmarks for Evaluating Faculty ResearchGARY W. WHITEJON M. HAWES
SASHITTAL, H. C., & WILEMON, D. (1996). A typology of marketing strategy behaviors: Understanding why marketing strategies turn out the way they do. Marketing Management Journal, 6(2), 17–33. https://doi.org/10.63963/001c.150684