P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 6, Issue 2, 1996January 01, 1996 CDT
Measuring Perceived Value: Scale Development and Research Findings From a Consumer Survey
Measuring Perceived Value: Scale Development and Research Findings From a Consumer Survey
S. PRASAD KANTAMNENI, KEVIN R. COULSON,
Articles in Vol. 6, Issue 2, 1996
Vol. 6, Issue 2, 1996
- Pricing Under Conditions of Environmental Turbulence: A Conceptual and Empirical AssessmentMICHAEL H. MORRISRAMON A. AVILALEYLAND F. PITT
- A Typology of Marketing Strategy Behaviors: Understanding Why Marketing Strategies Turn Out the Way They DoHEMANT C. SASHITTALDAVID WILEMON
- The Role of Moral Obligations to Stakeholders in Ethical Marketing Decision MakingJAMES M. STEARNSJOHN R. WALTONCHARLES T. CRESPYJAN WILLEM BOL
- Demographic Predictors of Country-Of-Origin Tendencies: A Luxury Sedan ExampleWILLIAM T. NEESEG. TOMAS M. HULT
- The Evaluative Criteria of the Elderly in a Retail Experience: Product-related vs. Store-Related FactorsBRUCE D. KEILLORR. STEPHEN PARKERROBERT C. ERFFMEYER
- Measuring Perceived Value: Scale Development and Research Findings From a Consumer SurveyS. PRASAD KANTAMNENIKEVIN R. COULSON
- Developing Benchmarks for Evaluating Faculty ResearchGARY W. WHITEJON M. HAWES
KANTAMNENI, S. P., & COULSON, K. R. (1996). Measuring perceived value: Scale development and research findings from a consumer survey. Marketing Management Journal, 6(2), 72–86. https://doi.org/10.63963/001c.150688