P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 6, Issue 2, 1996January 01, 1996 CDT
Pricing Under Conditions of Environmental Turbulence: A Conceptual and Empirical Assessment
Pricing Under Conditions of Environmental Turbulence: A Conceptual and Empirical Assessment
MICHAEL H. MORRIS, RAMON A. AVILA, LEYLAND F. PITT,
MORRIS, M. H., AVILA, R. A., & PITT, L. F. (1996). Pricing under conditions of environmental turbulence: A conceptual and empirical assessment. Marketing Management Journal, 6(2), 1–16. https://doi.org/10.63963/001c.150685