P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 6, Issue 2, 1996January 01, 1996 CDT
The Evaluative Criteria of the Elderly in a Retail Experience: Product-related vs. Store-Related Factors
The Evaluative Criteria of the Elderly in a Retail Experience: Product-related vs. Store-Related Factors
BRUCE D. KEILLOR, R. STEPHEN PARKER, ROBERT C. ERFFMEYER,
KEILLOR, B. D., PARKER, R. S., & ERFFMEYER, R. C. (1996). The evaluative criteria of the elderly in a retail experience: Product-related vs. store-related factors. Marketing Management Journal, 6(2), 61–71. https://doi.org/10.63963/001c.150687