P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 8, Issue 1, 1998January 01, 1998 CDT
Firm-level Political Behavior and Level of Foreign Market Involvement: Implications for International Marketing Strategy
Firm-level Political Behavior and Level of Foreign Market Involvement: Implications for International Marketing Strategy
BRUCE D. KEILLOR, GREGORY W. BOLLER, ROBERT H. LUKE,
Articles in Vol. 8, Issue 1, 1998
Vol. 8, Issue 1, 1998
- Firm-level Political Behavior and Level of Foreign Market Involvement: Implications for International Marketing StrategyBRUCE D. KEILLORGREGORY W. BOLLERROBERT H. LUKE
- Brand Perceptions as Influenced by Consumer Ethnocentrism and Country-Of-Origin EffectsLINDA C. UELTSCHY
- The Impact of Technology on Marketing ResearchTHOMAS C. BOYDTIMOTHY C. KREHBIELJAMES M. STEARNS
- Respondent “Honesty”: A Comparison of Computer Versus Paper and Pencil Questionnaire AdministrationDAVID MEINERTSCOTT J. VITELLRAY BLANKENSHIP
- The Role of Multiple Consumption Values in Consumer Cooperative Patronage: An Application of the Theory of Market Choice BehaviorJAMES E. FINCHCHRISTINA M. TROMBLEYBART J. RABAS
- Brands and Bargains: Defining the Outlet ShopperNORA GANIM BARNES
- Direct Marketing Solicitations: Do They Generate Sales or Consumer Annoyance?JINKOOK LEEKAREN M. MCGOWAN
- A Means-End Analysis of Linkages Between Bank Attributes and Consumer Values: A Correlational ApproachRICHARD L. DIVINELAWRENCE LEPISTO
- Downsizing Takes Its Toll on BrandsJOHN L. STANTONRICHARD J. GEORGE
- Perceived Channel Dependency and Conflict Resolution: Methods Employed by RetailersJEFFREY C. DILTS
KEILLOR, B. D., BOLLER, G. W., & LUKE, R. H. (1998). Firm-level political behavior and level of foreign market involvement: Implications for international marketing strategy. Marketing Management Journal, 8(1), 1–11. https://doi.org/10.63963/001c.150709