P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 8, Issue 1, 1998January 01, 1998 CDT
Downsizing Takes Its Toll on Brands
Downsizing Takes Its Toll on Brands
JOHN L. STANTON, RICHARD J. GEORGE,
STANTON, J. L., & GEORGE, R. J. (1998). Downsizing takes its toll on brands. Marketing Management Journal, 8(1), 80–87. https://doi.org/10.63963/001c.150718
