P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 8, Issue 1, 1998January 01, 1998 CDT
The Impact of Technology on Marketing Research
The Impact of Technology on Marketing Research
THOMAS C. BOYD, TIMOTHY C. KREHBIEL, JAMES M. STEARNS,
Articles in Vol. 8, Issue 1, 1998
Vol. 8, Issue 1, 1998
- Firm-level Political Behavior and Level of Foreign Market Involvement: Implications for International Marketing StrategyBRUCE D. KEILLORGREGORY W. BOLLERROBERT H. LUKE
- Brand Perceptions as Influenced by Consumer Ethnocentrism and Country-Of-Origin EffectsLINDA C. UELTSCHY
- The Impact of Technology on Marketing ResearchTHOMAS C. BOYDTIMOTHY C. KREHBIELJAMES M. STEARNS
- Respondent “Honesty”: A Comparison of Computer Versus Paper and Pencil Questionnaire AdministrationDAVID MEINERTSCOTT J. VITELLRAY BLANKENSHIP
- The Role of Multiple Consumption Values in Consumer Cooperative Patronage: An Application of the Theory of Market Choice BehaviorJAMES E. FINCHCHRISTINA M. TROMBLEYBART J. RABAS
- Brands and Bargains: Defining the Outlet ShopperNORA GANIM BARNES
- Direct Marketing Solicitations: Do They Generate Sales or Consumer Annoyance?JINKOOK LEEKAREN M. MCGOWAN
- A Means-End Analysis of Linkages Between Bank Attributes and Consumer Values: A Correlational ApproachRICHARD L. DIVINELAWRENCE LEPISTO
- Downsizing Takes Its Toll on BrandsJOHN L. STANTONRICHARD J. GEORGE
- Perceived Channel Dependency and Conflict Resolution: Methods Employed by RetailersJEFFREY C. DILTS
BOYD, T. C., KREHBIEL, T. C., & STEARNS, J. M. (1998). The impact of technology on marketing research. Marketing Management Journal, 8(1), 24–33. https://doi.org/10.63963/001c.150712