P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 8, Issue 1, 1998January 01, 1998 CDT
The Impact of Technology on Marketing Research
The Impact of Technology on Marketing Research
THOMAS C. BOYD, TIMOTHY C. KREHBIEL, JAMES M. STEARNS,
BOYD, T. C., KREHBIEL, T. C., & STEARNS, J. M. (1998). The impact of technology on marketing research. Marketing Management Journal, 8(1), 24–33. https://doi.org/10.63963/001c.150712