P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 8, Issue 1, 1998January 01, 1998 CDT
Brand Perceptions as Influenced by Consumer Ethnocentrism and Country-Of-Origin Effects
Brand Perceptions as Influenced by Consumer Ethnocentrism and Country-Of-Origin Effects
LINDA C. UELTSCHY,
Articles in Vol. 8, Issue 1, 1998
Vol. 8, Issue 1, 1998
- Firm-level Political Behavior and Level of Foreign Market Involvement: Implications for International Marketing StrategyBRUCE D. KEILLORGREGORY W. BOLLERROBERT H. LUKE
- Brand Perceptions as Influenced by Consumer Ethnocentrism and Country-Of-Origin EffectsLINDA C. UELTSCHY
- The Impact of Technology on Marketing ResearchTHOMAS C. BOYDTIMOTHY C. KREHBIELJAMES M. STEARNS
- Respondent “Honesty”: A Comparison of Computer Versus Paper and Pencil Questionnaire AdministrationDAVID MEINERTSCOTT J. VITELLRAY BLANKENSHIP
- The Role of Multiple Consumption Values in Consumer Cooperative Patronage: An Application of the Theory of Market Choice BehaviorJAMES E. FINCHCHRISTINA M. TROMBLEYBART J. RABAS
- Brands and Bargains: Defining the Outlet ShopperNORA GANIM BARNES
- Direct Marketing Solicitations: Do They Generate Sales or Consumer Annoyance?JINKOOK LEEKAREN M. MCGOWAN
- A Means-End Analysis of Linkages Between Bank Attributes and Consumer Values: A Correlational ApproachRICHARD L. DIVINELAWRENCE LEPISTO
- Downsizing Takes Its Toll on BrandsJOHN L. STANTONRICHARD J. GEORGE
- Perceived Channel Dependency and Conflict Resolution: Methods Employed by RetailersJEFFREY C. DILTS
UELTSCHY, L. C. (1998). Brand perceptions as influenced by consumer ethnocentrism and country-of-origin effects. Marketing Management Journal, 8(1), 12–23. https://doi.org/10.63963/001c.150716