P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 8, Issue 2, 1998January 01, 1998 CDT
Do Gender and Age Really Matter in Direct Selling? An Exploratory Investigation
Do Gender and Age Really Matter in Direct Selling? An Exploratory Investigation
PRADEEP K. TYAGI, THOMAS R. WOTRUBA,
Articles in Vol. 8, Issue 2, 1998
Vol. 8, Issue 2, 1998
- Service Quality and Repeat Usage: A Case of Rising ExpectationsBRIAN ENGELLANDCHRIS HOPKINSLETTY WORKMANMANDEEP SINGH
- The Effect of Gender and Selected Personality Traits on Objective and Subjective Measures of Sales PerformanceJAMES RICKSLOUIS VENEZIANO
- Do Gender and Age Really Matter in Direct Selling? An Exploratory InvestigationPRADEEP K. TYAGITHOMAS R. WOTRUBA
- Direct Marketing Solicitations: Do They Generate Sales or Consumer Annoyance?JINKOOK LEEKAREN M. MCGOWAN
- Plant Tours as a Customer Contact Tool: An Integrated Marketing Communications FrameworkDONNA J. HILLROSS FINKAMY J. MORGAN
- The Impact of Retirement, Occupation, and Activity on the Cognitive Processes of the ElderlyROBERT D. MONTGOMERYRONALD D. TAYLORMARK A. MITCHELL
- Product Class Effects on Brand LoyaltyARJUN CHAUDHURI
- A Comparison of Buyer Trust in Goods and Services SalespeopleDOUGLAS W. VORHIESC. P. RAODAVID L. KURTZ
- Assessing the Impact of Customer Satisfaction on Customer RetentionDOOYOUNG SHINKEVIN ELLIOTT
- Affect and the Inhibition of Competing BrandsSUNIL EREVELLESVERONICA HORTON
- An Empirical Investigation of Intracultural Differences in Consumer Preferences and Expectations: Navajo Indian and Caucasian ConsumersDENNIS N. BRISTOWJO ANN ASQUITH
- Marketing Strategy and Small Business Owners Decisions to Keep/change Their Company NameRICHARD HUNTRICHARD SHAW
TYAGI, P. K., & WOTRUBA, T. R. (1998). Do gender and age really matter in direct selling? An exploratory investigation. Marketing Management Journal, 8(2), 22–33. https://doi.org/10.63963/001c.150720