P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 8, Issue 2, 1998January 01, 1998 CDT
Plant Tours as a Customer Contact Tool: An Integrated Marketing Communications Framework
Plant Tours as a Customer Contact Tool: An Integrated Marketing Communications Framework
DONNA J. HILL, ROSS FINK, AMY J. MORGAN,
Articles in Vol. 8, Issue 2, 1998
Vol. 8, Issue 2, 1998
- Service Quality and Repeat Usage: A Case of Rising ExpectationsBRIAN ENGELLANDCHRIS HOPKINSLETTY WORKMANMANDEEP SINGH
- The Effect of Gender and Selected Personality Traits on Objective and Subjective Measures of Sales PerformanceJAMES RICKSLOUIS VENEZIANO
- Do Gender and Age Really Matter in Direct Selling? An Exploratory InvestigationPRADEEP K. TYAGITHOMAS R. WOTRUBA
- Direct Marketing Solicitations: Do They Generate Sales or Consumer Annoyance?JINKOOK LEEKAREN M. MCGOWAN
- Plant Tours as a Customer Contact Tool: An Integrated Marketing Communications FrameworkDONNA J. HILLROSS FINKAMY J. MORGAN
- The Impact of Retirement, Occupation, and Activity on the Cognitive Processes of the ElderlyROBERT D. MONTGOMERYRONALD D. TAYLORMARK A. MITCHELL
- Product Class Effects on Brand LoyaltyARJUN CHAUDHURI
- A Comparison of Buyer Trust in Goods and Services SalespeopleDOUGLAS W. VORHIESC. P. RAODAVID L. KURTZ
- Assessing the Impact of Customer Satisfaction on Customer RetentionDOOYOUNG SHINKEVIN ELLIOTT
- Affect and the Inhibition of Competing BrandsSUNIL EREVELLESVERONICA HORTON
- An Empirical Investigation of Intracultural Differences in Consumer Preferences and Expectations: Navajo Indian and Caucasian ConsumersDENNIS N. BRISTOWJO ANN ASQUITH
- Marketing Strategy and Small Business Owners Decisions to Keep/change Their Company NameRICHARD HUNTRICHARD SHAW
HILL, D. J., FINK, R., & MORGAN, A. J. (1998). Plant tours as a customer contact tool: An integrated marketing communications framework. Marketing Management Journal, 8(2), 44–51. https://doi.org/10.63963/001c.150721