P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 8, Issue 2, 1998January 01, 1998 CDT
An Empirical Investigation of Intracultural Differences in Consumer Preferences and Expectations: Navajo Indian and Caucasian Consumers
An Empirical Investigation of Intracultural Differences in Consumer Preferences and Expectations: Navajo Indian and Caucasian Consumers
DENNIS N. BRISTOW, JO ANN ASQUITH,
BRISTOW, D. N., & ASQUITH, J. A. (1998). An empirical investigation of intracultural differences in consumer preferences and expectations: Navajo Indian and Caucasian consumers. Marketing Management Journal, 8(2), 115–126. https://doi.org/10.63963/001c.150729