P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 8, Issue 2, 1998January 01, 1998 CDT
Marketing Strategy and Small Business Owners Decisions to Keep/change Their Company Name
Marketing Strategy and Small Business Owners Decisions to Keep/change Their Company Name
RICHARD HUNT, RICHARD SHAW,
HUNT, R., & SHAW, R. (1998). Marketing strategy and small business owners decisions to keep/change their company name. Marketing Management Journal, 8(2), 127–135. https://doi.org/10.63963/001c.150731