P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 8, Issue 2, 1998January 01, 1998 CDT
Direct Marketing Solicitations: Do They Generate Sales or Consumer Annoyance?
Direct Marketing Solicitations: Do They Generate Sales or Consumer Annoyance?
JINKOOK LEE, KAREN M. MCGOWAN,
LEE, J., & MCGOWAN, K. M. (1998). Direct marketing solicitations: Do they generate sales or consumer annoyance? Marketing Management Journal, 8(2), 34–43. https://doi.org/10.63963/001c.150722