P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 12, Issue 1, 2002January 01, 2002 CDT
Multicultural Marketing: Advertising Strategies for the Mexican-American Market
Multicultural Marketing: Advertising Strategies for the Mexican-American Market
LINDA UELTSCHY,
UELTSCHY, L. (2002). Multicultural marketing: Advertising strategies for the Mexican-American market. Marketing Management Journal, 12(1), 1–18. https://doi.org/10.63963/001c.150767