Suburban regional shopping malls: Reconsidering zonal merchandising

DAVID J. BURNS; CYNTHIA ANDERSON; JANE S. REID

doi:10.63963/001c.150774

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BURNS, D. J., ANDERSON, C., & REID, J. S. (2002). Suburban regional shopping malls: Reconsidering zonal merchandising. Marketing Management Journal, 12(1), 74–81. https://doi.org/10.63963/001c.150774

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Suburban Regional Shopping Malls: Reconsidering Zonal Merchandising