P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 12, Issue 1, 2002January 01, 2002 CDT
PIE: An Aid to Advertising Research
PIE: An Aid to Advertising Research
TANUJA SINGH, GORDON C. BRUNER,
SINGH, T., & BRUNER, G. C. (2002). PIE: An aid to advertising research. Marketing Management Journal, 12(1), 59–73. https://doi.org/10.63963/001c.150778