P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 12, Issue 1, 2002January 01, 2002 CDT
PIE: An Aid to Advertising Research
PIE: An Aid to Advertising Research
TANUJA SINGH, GORDON C. BRUNER,
Articles in Vol. 12, Issue 1, 2002
Vol. 12, Issue 1, 2002
- Multicultural Marketing: Advertising Strategies for the Mexican-American MarketLINDA UELTSCHY
- Russian National Character: An Application of Clark’s Comprehensive FrameworkSHAWN THELENKEVIN COULSON
- Marketing Strategy Selection: Impact of Entrepreneurial Orientation and Environmental PerceptionsJEFFREY DILTSSUSAN HANLON
- Perceived Risk and Moral Philosophy: New Directions in Marketing Ethics StudiesJOHN CHERRY
- PIE: An Aid to Advertising ResearchTANUJA SINGHGORDON C. BRUNER
- Suburban Regional Shopping Malls: Reconsidering Zonal MerchandisingDAVID J. BURNSCYNTHIA ANDERSONJANE S. REID
- An Empirical Test of the Internal Market/external Market ModelGARY BRUNSWICK
- Choice-based Segmentation and Targeting the “Switchable” CustomerMARK YOUNG
- Grocery Store Pricing and Its Effect on Initial and Ongoing Store ChoiceJEFFREY VON FREYMANN
SINGH, T., & BRUNER, G. C. (2002). PIE: An aid to advertising research. Marketing Management Journal, 12(1), 59–73. https://doi.org/10.63963/001c.150778