P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 12, Issue 1, 2002January 01, 2002 CDT
Marketing Strategy Selection: Impact of Entrepreneurial Orientation and Environmental Perceptions
Marketing Strategy Selection: Impact of Entrepreneurial Orientation and Environmental Perceptions
JEFFREY DILTS, SUSAN HANLON,
DILTS, J., & HANLON, S. (2002). Marketing strategy selection: Impact of entrepreneurial orientation and environmental perceptions. Marketing Management Journal, 12(1), 32–48. https://doi.org/10.63963/001c.150771