P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 11, Issue 1, 2001January 01, 2001 CDT
A Cross-Cultural Re-Assessment of the “Consumer Susceptibility to Interpersonal Influence” Trait
A Cross-Cultural Re-Assessment of the “Consumer Susceptibility to Interpersonal Influence” Trait
DENVER D’ROZARIO,
D’ROZARIO, D. (2001). A cross-cultural re-assessment of the “consumer susceptibility to interpersonal influence” trait. Marketing Management Journal, 11(1), 1–14. https://doi.org/10.63963/001c.150787