P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 11, Issue 1, 2001January 01, 2001 CDT
Reducing Purchasing Risk With Demonstrations and Money-Back Guarantees
Reducing Purchasing Risk With Demonstrations and Money-Back Guarantees
AMIR HEIMAN, BRUCE MCWILLIAMS, DAVID ZILBERMAN,
HEIMAN, A., MCWILLIAMS, B., & ZILBERMAN, D. (2001). Reducing purchasing risk with demonstrations and money-back guarantees. Marketing Management Journal, 11(1), 58–72. https://doi.org/10.63963/001c.150795