P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 11, Issue 1, 2001January 01, 2001 CDT
The Broadened Concept of Direct Marketing Advertising
The Broadened Concept of Direct Marketing Advertising
ERIC KARSON, PRADEEP KORGAONKAR,
KARSON, E., & KORGAONKAR, P. (2001). The broadened concept of direct marketing advertising. Marketing Management Journal, 11(1), 82–93. https://doi.org/10.63963/001c.150798