P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 11, Issue 1, 2001January 01, 2001 CDT
Best Practices for Developing Long-Term Relationships: Ball-Foster’s Approach
Best Practices for Developing Long-Term Relationships: Ball-Foster’s Approach
RAMON AVILA, JOHN HAACK,
AVILA, R., & HAACK, J. (2001). Best practices for developing long-term relationships: Ball-Foster’s approach. Marketing Management Journal, 11(1), 124–132. https://doi.org/10.63963/001c.150797