P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 11, Issue 1, 2001January 01, 2001 CDT
Enhancing Brand Equity and Reputational Capital With Enterprise-Wide Complementary Innovations
Enhancing Brand Equity and Reputational Capital With Enterprise-Wide Complementary Innovations
R. RAY GEHANI,
GEHANI, R. R. (2001). Enhancing brand equity and reputational capital with enterprise-wide complementary innovations. Marketing Management Journal, 11(1), 35–48. https://doi.org/10.63963/001c.150793