P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 13, Issue 1, 2003January 01, 2003 CDT
Target Marketing in Social Marketing: Gender Differences in Importance Ascribed to Restricted Exchange Benefits Promoted in United States Military Recruitment Campaigns
Target Marketing in Social Marketing: Gender Differences in Importance Ascribed to Restricted Exchange Benefits Promoted in United States Military Recruitment Campaigns
KIMBALL MARSHALL, ULYSSES BROWN,
MARSHALL, K., & BROWN, U. (2003). Target marketing in social marketing: Gender differences in importance ascribed to restricted exchange benefits promoted in United States military recruitment campaigns. Marketing Management Journal, 13(1), 53–63. https://doi.org/10.63963/001c.150818