P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 13, Issue 1, 2003January 01, 2003 CDT
Size and Timing Do Matter: NPD Model Growth Between the Initial Screen and One-Year Post Launch
Size and Timing Do Matter: NPD Model Growth Between the Initial Screen and One-Year Post Launch
JOHN GREEN, VERONICA WONG,
Articles in Vol. 13, Issue 1, 2003
Vol. 13, Issue 1, 2003
- Keys to Implementing Productive Sales Force AutomationSCOTT WIDMIERMARK ROSENBAUMDONALD JACKSON
- Do Information Technology-Savvy Salespeople Sell More? An Exploratory Study of the Use of Information Technologies on Salesperson PerformanceBOONGHEE YOODRUE SCHULERGARY SNEIDE
- The Impact of a Corporate Code of Ethics and Organizational Justice on Sales Managers’ Ethical Judgments and Reaction to Unethical BehaviorJAMES DECONINCK
- The Contribution of Emotion to Consumer Satisfaction in the Service SettingROBERT KRAMPFLINDA UELTSCHYMICHAEL d’AMICO
- Target Marketing in Social Marketing: Gender Differences in Importance Ascribed to Restricted Exchange Benefits Promoted in United States Military Recruitment CampaignsKIMBALL MARSHALLULYSSES BROWN
- Service-benefit-value Hierarchy: A New Mode F Consumer Perceptual ProcessCHIN-FENG LIN
- Addicts and Alcoholics as “Consumers” of Publicly-Funded Addiction Recovery ProgramsDAVID RUDD
- Race and Gender Effects on Consumer Identification of Products With Celebrity EndorsersC. RICHARD HUSTONEDMOND d’OUVILLET. HILLMAN WILLIS
- Self-perceptions of the Portrayal of Mature Consumers in AdvertisingJOSEPH MOSCADAVID PAULAMY HANDLIN
- Superior Seller Reputation Yields Higher Prices: Evidence From Online AuctionsTIMOTHY JOHNSTON
- Content Analysis of Women’s Magazine Advertising in Thailand: Implications for Global BrandingNABIL RAZZOUKVICTORIA SEITZSARITA VACHARANTE
- Size and Timing Do Matter: NPD Model Growth Between the Initial Screen and One-Year Post LaunchJOHN GREENVERONICA WONG
GREEN, J., & WONG, V. (2003). Size and timing do matter: NPD model growth between the initial screen and one-year post launch. Marketing Management Journal, 13(1), 126–140. https://doi.org/10.63963/001c.150822