P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 13, Issue 1, 2003January 01, 2003 CDT
Size and Timing Do Matter: NPD Model Growth Between the Initial Screen and One-Year Post Launch
Size and Timing Do Matter: NPD Model Growth Between the Initial Screen and One-Year Post Launch
JOHN GREEN, VERONICA WONG,
GREEN, J., & WONG, V. (2003). Size and timing do matter: NPD model growth between the initial screen and one-year post launch. Marketing Management Journal, 13(1), 126–140. https://doi.org/10.63963/001c.150822