P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 13, Issue 1, 2003January 01, 2003 CDT
Service-benefit-value Hierarchy: A New Mode F Consumer Perceptual Process
Service-benefit-value Hierarchy: A New Mode F Consumer Perceptual Process
CHIN-FENG LIN,
LIN, C.-F. (2003). Service-benefit-value hierarchy: A new mode F consumer perceptual process. Marketing Management Journal, 13(1), 64–72. https://doi.org/10.63963/001c.150819