P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 13, Issue 1, 2003January 01, 2003 CDT
Self-perceptions of the Portrayal of Mature Consumers in Advertising
Self-perceptions of the Portrayal of Mature Consumers in Advertising
JOSEPH MOSCA, DAVID PAUL, AMY HANDLIN,
MOSCA, J., PAUL, D., & HANDLIN, A. (2003). Self-perceptions of the portrayal of mature consumers in advertising. Marketing Management Journal, 13(1), 100–107. https://doi.org/10.63963/001c.150821