P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 18, Issue 1, 2008January 01, 2008 CDT
An Empirical Study of Launch Order Valuation Based Upon Stock Market Reaction
An Empirical Study of Launch Order Valuation Based Upon Stock Market Reaction
MICHAEL POLETTI, HOWARD LING, BRIAN ENGELLAND,
POLETTI, M., LING, H., & ENGELLAND, B. (2008). An empirical study of launch order valuation based upon stock market reaction. Marketing Management Journal, 18(1), 1–13. https://doi.org/10.63963/001c.150929