P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 18, Issue 1, 2008January 01, 2008 CDT
A Comparison of the Ethical Perceptions of Prospective Personal Selling and Advertising Employees
A Comparison of the Ethical Perceptions of Prospective Personal Selling and Advertising Employees
MELISSA BURNETT, CHARLES PETTIJOHN, NANCY KEITH,
Articles in Vol. 18, Issue 1, 2008
Vol. 18, Issue 1, 2008
- An Empirical Study of Launch Order Valuation Based Upon Stock Market ReactionMICHAEL POLETTIHOWARD LINGBRIAN ENGELLAND
- Gender Differences on the “Width” Dimension of Category Structure: A Case of Brand TypicalityTHERESA A. WAJDAMICHAEL Y. HUANNIE PENG CUI
- Branding in the Global Arena: The Role of CultureDALE KRUEGERSHIVA NANDAN
- Managing Appreciating and Depreciating Customer AssetsDANIEL L. SHERRELLJOEL E. COLLIER
- Retail Store Image, Bona Fide Occupational Qualifications, and Job Discrimination: Establishing the Essence of the Business for Retail OrganizationsSHAHEEN BORNAJAMES M. STEARNSBRIEN N. SMITHKIAN EMAMALIZADEH
- Dogmatism and Online Consumption: Examining the Moderating Role of Trust and Value of Exchange OutcomeDHEERAJ SHARMA
- A Comparison of the Ethical Perceptions of Prospective Personal Selling and Advertising EmployeesMELISSA BURNETTCHARLES PETTIJOHNNANCY KEITH
- Consumer Self-Confidence and Patronage Intensity Heuristics in Shopping Focused Word of Mouth CommunicationTERRENCE J. PARIDON
- The Student Orientation of a College of Business: An Empirical Look From the Students’ PerspectiveMICHAEL PESCHROBERT CALHOUNKENNETH SCHNEIDERDENNIS BRISTOW
- Marketing Implications of Locus of Control Orientation Among College Students: Comparisons of Hispanic and Anglo Students in the United StatesRUSSELL ADAMSMORRIS KALLINYGILBERTO DE LOS SANTOSYONG JIAN WANG
- Perceived Image of India by U.S. Business TravelersTSU-HONG YENGONZAGA DA GAMASUBHA RAJAMOHAN
BURNETT, M., PETTIJOHN, C., & KEITH, N. (2008). A comparison of the ethical perceptions of prospective personal selling and advertising employees. Marketing Management Journal, 18(1), 77–83. https://doi.org/10.63963/001c.150935