P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 18, Issue 1, 2008January 01, 2008 CDT
Managing Appreciating and Depreciating Customer Assets
Managing Appreciating and Depreciating Customer Assets
DANIEL L. SHERRELL, JOEL E. COLLIER,
SHERRELL, D. L., & COLLIER, J. E. (2008). Managing appreciating and depreciating customer assets. Marketing Management Journal, 18(1), 39–53. https://doi.org/10.63963/001c.150937