P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 18, Issue 1, 2008January 01, 2008 CDT
Marketing Implications of Locus of Control Orientation Among College Students: Comparisons of Hispanic and Anglo Students in the United States
Marketing Implications of Locus of Control Orientation Among College Students: Comparisons of Hispanic and Anglo Students in the United States
RUSSELL ADAMS, MORRIS KALLINY, GILBERTO DE LOS SANTOS, YONG JIAN WANG,
Articles in Vol. 18, Issue 1, 2008
Vol. 18, Issue 1, 2008
- An Empirical Study of Launch Order Valuation Based Upon Stock Market ReactionMICHAEL POLETTIHOWARD LINGBRIAN ENGELLAND
- Gender Differences on the “Width” Dimension of Category Structure: A Case of Brand TypicalityTHERESA A. WAJDAMICHAEL Y. HUANNIE PENG CUI
- Branding in the Global Arena: The Role of CultureDALE KRUEGERSHIVA NANDAN
- Managing Appreciating and Depreciating Customer AssetsDANIEL L. SHERRELLJOEL E. COLLIER
- Retail Store Image, Bona Fide Occupational Qualifications, and Job Discrimination: Establishing the Essence of the Business for Retail OrganizationsSHAHEEN BORNAJAMES M. STEARNSBRIEN N. SMITHKIAN EMAMALIZADEH
- Dogmatism and Online Consumption: Examining the Moderating Role of Trust and Value of Exchange OutcomeDHEERAJ SHARMA
- A Comparison of the Ethical Perceptions of Prospective Personal Selling and Advertising EmployeesMELISSA BURNETTCHARLES PETTIJOHNNANCY KEITH
- Consumer Self-Confidence and Patronage Intensity Heuristics in Shopping Focused Word of Mouth CommunicationTERRENCE J. PARIDON
- The Student Orientation of a College of Business: An Empirical Look From the Students’ PerspectiveMICHAEL PESCHROBERT CALHOUNKENNETH SCHNEIDERDENNIS BRISTOW
- Marketing Implications of Locus of Control Orientation Among College Students: Comparisons of Hispanic and Anglo Students in the United StatesRUSSELL ADAMSMORRIS KALLINYGILBERTO DE LOS SANTOSYONG JIAN WANG
- Perceived Image of India by U.S. Business TravelersTSU-HONG YENGONZAGA DA GAMASUBHA RAJAMOHAN
ADAMS, R., KALLINY, M., DE LOS SANTOS, G., & WANG, Y. J. (2008). Marketing implications of locus of control orientation among college students: Comparisons of Hispanic and Anglo students in the United States. Marketing Management Journal, 18(1), 109–120. https://doi.org/10.63963/001c.150940