P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 18, Issue 1, 2008January 01, 2008 CDT
Perceived Image of India by U.S. Business Travelers
Perceived Image of India by U.S. Business Travelers
TSU-HONG YEN, GONZAGA DA GAMA, SUBHA RAJAMOHAN,
Articles in Vol. 18, Issue 1, 2008
Vol. 18, Issue 1, 2008
- An Empirical Study of Launch Order Valuation Based Upon Stock Market ReactionMICHAEL POLETTIHOWARD LINGBRIAN ENGELLAND
- Gender Differences on the “Width” Dimension of Category Structure: A Case of Brand TypicalityTHERESA A. WAJDAMICHAEL Y. HUANNIE PENG CUI
- Branding in the Global Arena: The Role of CultureDALE KRUEGERSHIVA NANDAN
- Managing Appreciating and Depreciating Customer AssetsDANIEL L. SHERRELLJOEL E. COLLIER
- Retail Store Image, Bona Fide Occupational Qualifications, and Job Discrimination: Establishing the Essence of the Business for Retail OrganizationsSHAHEEN BORNAJAMES M. STEARNSBRIEN N. SMITHKIAN EMAMALIZADEH
- Dogmatism and Online Consumption: Examining the Moderating Role of Trust and Value of Exchange OutcomeDHEERAJ SHARMA
- A Comparison of the Ethical Perceptions of Prospective Personal Selling and Advertising EmployeesMELISSA BURNETTCHARLES PETTIJOHNNANCY KEITH
- Consumer Self-Confidence and Patronage Intensity Heuristics in Shopping Focused Word of Mouth CommunicationTERRENCE J. PARIDON
- The Student Orientation of a College of Business: An Empirical Look From the Students’ PerspectiveMICHAEL PESCHROBERT CALHOUNKENNETH SCHNEIDERDENNIS BRISTOW
- Marketing Implications of Locus of Control Orientation Among College Students: Comparisons of Hispanic and Anglo Students in the United StatesRUSSELL ADAMSMORRIS KALLINYGILBERTO DE LOS SANTOSYONG JIAN WANG
- Perceived Image of India by U.S. Business TravelersTSU-HONG YENGONZAGA DA GAMASUBHA RAJAMOHAN
YEN, T.-H., DA GAMA, G., & RAJAMOHAN, S. (2008). Perceived image of India by U.S. business travelers. Marketing Management Journal, 18(1), 121–131. https://doi.org/10.63963/001c.150941