P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 21, Issue 2, 2011January 01, 2011 CDT
Targeting the Growing Hispanic Market: Ethnicity and Media Preferences
Targeting the Growing Hispanic Market: Ethnicity and Media Preferences
LINDA C. UELTSCHY,
UELTSCHY, L. C. (2011). Targeting the growing Hispanic market: Ethnicity and media preferences. Marketing Management Journal, 21(2), 10–21. https://doi.org/10.63963/001c.151029