P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 21, Issue 2, 2011January 01, 2011 CDT
Marketing Creativity: The Influence of Personal and Proximal Work Factors on Creative Activity
Marketing Creativity: The Influence of Personal and Proximal Work Factors on Creative Activity
J. DANIEL WADDEN,
WADDEN, J. D. (2011). Marketing creativity: The influence of personal and proximal work factors on creative activity. Marketing Management Journal, 21(2), 70–80. https://doi.org/10.63963/001c.151035